Taiwan rolls out campaign to entice more Filipino tourists

TAIWAN is aiming to draw about half a million Filipino visitors this year with the official launch of its “Undiscovered Taipei” tourism campaign in Manila over the weekend.

During the event held in Makati City, Taipei City’s Department of Information and Tourism (DIT) Yi-ting Liu told reporters that the number of visitors from the Philippines in 2018 grew by 44.13 percent to 419,105, from 290,784 in 2017.

“If we talk about the Philippines only, for all the tourists that are coming to Taiwan, 91 percent go to Taipei,” he said, while citing that Filipinos posted the highest growth of arrivals from Southeast Asia last year.

To sustain the momentum, the DIT aims to reintroduce the capital city to those who plan to revisit it and experience more of the local delicacies, old towns  and even places with hot springs.

“There are more and more spots that the people who’ve been there for the first time, for sure the second time they haven’t been there,” he said.

As part of the campaign’s launch here, more than 50 local travel agencies met with Taipei’s hospitality business operators to help boost the number of Filipino visitors to the capital city of Taiwan.

Read More: Business Mirror