bringing Philippine food products to the mainstream Taiwanese market
The FoodPhilippines In-Store Promotion launch and ribbon-cutting event was held today to kick off a month long feature of some of the Philippines’ best food and beverage products at City Super’s flagship store in DunHua today. This is part of PTIC Taipei’s efforts to bring Philippine food products to the mainstream Taiwanese market.
Manila Economic and Cultural Office Chairman and Resident Representative Angelito T. Banayo, PTIC Taipei Trade Representative and MECO Directorof Commercial Affairs Michael Alfred Ignacio and City` Super President Mr. Tony Liu along with top City Super Executives officiated the ribbon-cutting and launch ceremony.
Philippine products with best potential for successful entry into the Taiwanese mainstream were strategically selected to pave the way for other products to follow suit. Among these products and brands were Century Tuna, Destileria Limtuaco, Mama Sita, San Miguel Beer, Selecta Ice Cream, Monde Nissin, Oishi, Universal Robina and Michelle’s Banana Chips.
FoodPhilippines at City’ Super is part of MECO’s consistent efforts to promote Philippine products in Taiwan throughout the month of June in celebration of the Philippine National Independence Day, culminating in an impressive Philippine Pavilion and representation at the Taipei International Food Show 2018 later this month.
ABOUT PTIC TAIPEI
The Philippine Trade & Investment Center in Taipei is the Commercial Affairs Section of the Manila Economic and Cultural Office and the representative office of the Philippine Department of Trade & Industry in Taiwan